Getting back into the rhythm of life—real life—has made dressing up feel fun again. After years of canceled plans and comfy clothes, we’re finally stepping out and embracing every excuse to celebrate. And it’s not just about the big events anymore—it’s about the little joys, the inside jokes, the memories we don’t want to forget. At AEQEA, we’ve been watching this shift unfold, and it’s showing up in the most beautiful, personal way: charm necklaces.
Traditionally, jewellery was reserved for milestones. Engagement rings for promises, tennis bracelets for anniversaries. But now? A teeny dinosaur charm might mean late-night snuggles with your toddler. A mismatched collection of initials, birthstones, and nostalgic symbols can say more about your story than a perfectly polished piece ever could. One of our favourite things we’ve seen (and helped bring to life) is what we like to call a “Mommy Neckmess”—a chaotic, charming, totally-you cluster of memories strung around your neck. And it’s not just for moms. Fur moms, grandmothers, your childhood bestie—this trend is for anyone who wants to wear their heart, their humour, and their history out loud.
There’s something incredibly nostalgic about charms. They’ve always been markers of meaning—whether it was a first trip abroad or the birth of a child. Charm bracelets had their moment, and we’ll always love them. But let’s be honest, they can be a bit much in today’s world. They tangle, they jingle, and sometimes, they just get in the way. A charm necklace, on the other hand, lives right by your heart, doesn’t get caught in your sweater, and tends to spark conversations in the best way. It also asks you to choose with intention: out of a whole lifetime of stories, which ones do you want to carry with you, every day?
One of the most memorable charm necklaces we helped create came from Sarah Jalil—better known as “Cookie” to her grandkids. She had this idea for a long, chunky chain filled with jumbo-sized charms, each one representing one of her eight grandchildren. When she couldn’t find what she had in mind, she came to AEQEA, and together we made it happen—handcrafting every detail to match her vision. Each charm had a story: names, birthdates, and unique symbols just for them. Now when she visits, her grandkids climb onto her lap, point to their charm, and know exactly how loved they are.
That’s the kind of jewelry we live for. Pieces that are playful, meaningful, and totally unapologetic.
At just 25, Aditi Gupta, our founder, built AEQEA around this very idea—that jewellery should reflect you. Not just the version of you that shows up to weddings or board meetings, but the one who cries laughing over inside jokes, who still remembers the name of her first stuffed animal, who wears her heart everywhere she goes.
Charm necklaces are that perfect mix of sentiment and style. They don’t have to be serious to be significant. They just have to feel real. Whether it’s a charm that reminds you of your dog’s goofy grin, your child’s first word, or a moment you never want to forget—we’re here for it. And if it doesn’t exist yet? We’ll make it for you. That’s kind of our thing.
At AEQEA, we believe your story deserves to shine—even the weird, wonderful, messy parts. So go ahead, make your Neckmess with AEQEA’s Make Your Own Jewellery Collection. We’ll help you turn it into something unforgettable.
